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March 2014

Shinola: Imported From Detroit


Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability?
Shinola doesn’t believe American manufacturing ever failed for being too good. Our worst didn’t come when we were at our best. It happened when we thought good was good enough.
It’s a tall order to return to form, but Shinola is up for it. They started with the reinvigoration of a storied American brand, and a storied American city. Because they believe in the beauty of industry. The glory of manufacturing.
There’s not just history in Detroit, there is a future.
Shinola is making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. They are defining American luxury through American quality.

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